The Indian animation industry is moving away from being just a back office for Hollywood studios and other international production houses. It is now creating original content for the local market.
With the success of animated movies like Hanuman and Bal Ganesha, production houses and studios are realizing the potential of the domestic market. Apart from animated movies, animation series on television with original content have also been garnering huge TRP ratings such as J Bole To Jadu on Nickelodeon, MAD on Pogo among others.
Adventures of Hanuman (narration by the deep voice guy, heh!)
Bal Ganesha - the cute little elephant god
Bala Pandavas - epic Indian story of Mahabharata
Over the next four years the growth in domestic demand for TV/Broadcast animated content is projected to grow at a compounded annual growth rate (CAGR) of 49.5 per cent. It is forecast the domestic market will be worth Rs 150 crores ($1.5 billion) in 2008 and will touch Rs 300 crores ($3 billion) by 2010.
There is so much content that can be produced for children and adults. I watched the drama version of Mahabharata for almost 8 years and still don't remember everything. It is exciting to see a lot of original content from in-house studios.